Posted by: Jenn Deering Davis | November 23, 2010

Quick Appozite update

A lot has been going on with Appozite lately. We’ve been pretty quiet the past few months as we’ve been working on new stuff – not to mention moving to San Francisco – so it’s definitely time for an update.

CheapTweet celebrates its second anniversary this week! I can’t believe it’s been two years since we launched. It’s come so far since then. It’s still doing great, so we’re not focusing many developmental resources on it right now. A while back, Twitter added us to their suggested users list, which has been awesome. The @CheapTweet Twitter account now has 66,000 followers and grows more every day. And it’s Milton the pig’s favorite time of year again – the holiday shopping season, which is always a fun time to be in the deals space. So things continue to move along smoothly with CheapTweet.

TweetReach has really become the core of our business, and that’s a good thing. We released our Pro subscription back in April, and in the six months since then, it has surpassed all of our expectations. A ton of very cool customers have signed up in those six months (and trust me when I say cool – you’ve seen some of them on TV!). In the next week or two, we’ll be publicly announcing the TweetReach Tracker, our real-time measurement component of TweetReach Pro. I’m particularly excited about the Tracker and its (current and future) analytic capabilities. We’re continuing to develop our social media metrics as we grow that side of Appozite’s business.

Anyway, that’s the quick update. I suspect I’ll have some more exciting news to share very soon, so I’ll keep you posted.

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